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New tools & platforms, exciting times

I’m not what you would call a techie. Yes, I know my way around HTML and did my first bit of hand-coding back in 1998, so I suppose that gives me an ounce of bragging rights. But a techie? A coder? No...

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Social media is not just social media marketing

12 hrs on ADN and Twitter feels old and tired. — Katie Johnston (@katiejohnston) August 23, 2012 I’m currently developing the material for a new training course on social media for communications...

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Low intensity social updating means better use of face-to-face time

Yesterday I met up with four old schoolfriends for dinner. It was lovely. These are all intelligent, professional women and I’ve known them for over thirty years. But getting all of us in a room...

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Some themes & takeaways from Meaning conference, Brighton 1-10-12

Yesterday I was fortunate to be at the first Meaning conference in Brighton, billed as ‘a Nixon McInnes thing’. I’ve always had a lot of time for social business agency Nixon McInnes, and kudos to them...

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Increase in profits isn’t always down to marketing

In Marketing magazine recently, Helen Edwards was musing on the 60% profit increase enjoyed by John Lewis, while everyone else is still in recession. How do they do it?Helen puts it down to two things...

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Reasons to play the long term game

I’m no expert on American politics, but I’ll be interested to see if a US president is re-elected this week, and given a few more years to try to carry through his plans. One way of looking at such a...

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Getting buy-in for an enterprise social network

Recently I was in London at a meeting organised by the Insitute of Internal Communications, to discuss the challenges faced when launching an enterprise social network. The speakers were the excellent...

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Facebook Graph Search: data-1, human judgement-0?

On the surface, the much-trumpeted Facebook Graph Search looks like an improvement to Facebook’s current search facility, which perhaps it is. But some commentators are lauding it as being something...

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The rain happens, content doesn’t

It’s no secret that I don’t update this blog as often as I used to, or even as often as I pledged to at the start of 2013. I think there are several reasons for that, partly to do with my own personal...

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How this blog has evolved, and what’s new

These days most of my blogging efforts are focused on Poetgal, my poetry and musings blog, while this blog at robinhoughton.com has gone a bit quiet – the other day I was asked why that was. Surely I...

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